Vectoss - location analysis, geomarketing and more.

We have been operating since 2008. Thanks to the experience we have gained, we are able to provide our services at the highest possible level. It is the number of projects that we have completed since the beginning of our activity that allows us to make reliable location analyzes. The experience built thanks to the existing contractors, our location assessment criteria are becoming so extensive. We are able to accurately assess the location of your investment. It is thanks to our work that your business becomes safer and geomarketing itself becomes more effective thanks to us.

Location analysis and geomarketing analysis. Each of the commercial and service facilities associates its success primarily with the market potential. The basis for the selection of the location of a given facility is, above all, the possibility of acquiring the right number of clients in the immediate vicinity. Market conditions are dictated by the number of customers in the vicinity of the facility. Our company, thanks to its activities, is able to estimate in detail how many residents and households will be among the potential customers. We are able to compare the potential of a given facility with the existing facilities belonging to the competition. If you are also considering the potential turnover of the planned facility, we will estimate it based on the competition. Thanks to this, the risk of losing investment costs can be minimized almost to zero.

  What is geomarketing?

Geomarketing is primarily a field that uses software of certain classes. Thanks to it, there is a possibility of spatial business analysis that supports decisions made in marketing. The decision made on the basis of geomarketing is reliable and allows you to minimize the risk of losing investment costs. The advantage of using visualization in this type of programming environment is the graphic representation of the analyzes performed. This is a more convenient way, but also easier to read data. Much easier than in tabular layouts. Spatial modeling Our company offers the possibility of simulating certain phenomena and processes. As long as they have a spatio-temporal or spatial reference, we offer the possibility of spatial modeling. Spatial modeling combines general knowledge about phenomena and information contained in databases. It is thanks to this type of action that it is possible to outline, for example, on a map changes that may occur in a specific area after a given time. The easiest way to imagine it is based on the use of visualizations of infections, e.g. in Sci-Fi movies. In spatial modeling, various types of models are used to present these data: Cartographic model - as one of the simplest and basic models, known as map algebra. This is where simple GIS tools and functions are used. Static model - the most commonly used model in GIS. Its assumptions are the fact that the analyzed process is constant and there is no possibility of changes with regard to time. The realization of the model involves the use of multiple inputs for the analysis. As part of the modeling result, we obtain one output element as one map. An ideal example of a static model would be the distribution of plant species in relation to specific areas. Dynamic model - a model that allows you to create a more complex visualization. A dynamic model that allows you to visualize changes in phenomena occurring both in time and space.

Market research - general Thanks to this type of services, various information systems are created. They allow you to improve marketing activities and make decisions on specific investments. The information systems mentioned are not only research aimed at outlining the criteria for assessing the location, but at least checking the awareness of a specific brand and more. More generally, market research can be defined as an ordinary process to collect certain data. Then there is a set of certain activities aimed at determining a certain potential for changes of such data in relation, for example, to time. It also makes it possible to determine the changes taking place in the data by analyzing their original state.

Market research - its goals

The main purpose of this type of research is to obtain information on market mechanisms, such as: Demand for a given good or service of a specific nature

Supply of a given good or service of a specific nature Behavior of potential consumers in the studied area Preferences of potential consumers in the studied area Activities of the competition in relation to the studied area, in relation to the ordering contractor Verification of the operation of the goods or service distribution systems Verification of the possibility of functioning of the distribution system of a given good or service

The market research itself is there

Parts of marketing research. It is worth noting that conducting this type of research significantly improves the competitive position of a given enterprise. It is also worth mentioning that it is recommended by ISO 9000 standards.

Market research - our services

We calculate the market potential both in rectilinear rays and in access zones. Calculations are made according to the current road network. We also calculate the market potential for the future shape of the road network. Thanks to them, we estimate the effects of changes in the infrastructure for shopping centers and stores. We use our own software in the MapInfo Professional environment.

We specialize in carrying out customer surveys of stores and shopping centers. We only use our own network of highly qualified interviewers who can perform face to face research anywhere in Poland.

Vectoss - other services

 As a company with such extensive experience, we also provide accompanying services. In addition to the possibilities mentioned above, we also offer the ones below.

Map production.

Demographic and administrative maps, advertising city maps, geographical graphics, contour maps.

GPS measurements.

We will measure address points, commercial facilities and new roads.

Digital maps.

We make custom digital maps in MapInfo or ArcInfo format, update, supplement and correct existing maps.

Scaling and calibration of raster maps.

We scan and adapt any raster maps to GIS systems.

Location analysis, geomarketing analysis - contact

Please visit the CONTACT tab.