Location analysis is the basic research that answers some basic questions.
Is the place for our business optimal?
Will we have clients?
There is nothing to cheat. Even a company with the best quality products, without the technical ability to distribute, will not be able to survive on the market. The reason for this is precisely the terrible location that was not chosen for the sake of location analysis. If no evaluation criteria, demographic data and market size volume were taken into account, during the desicion process, the effect will be retail site whch cannot fulfill the economic assumptions of the project. The achieving of valuable customers or the sufficient number of customers would be therefore less probable, and the retail scheme will be finally abandoned.
It is also worth to remember that for bigger stores or shopping centers the target group of customers is mainly mobile customers. In this case, it may be useful to calculate the size of the market in the drive time zones around the store or shopping centre. If the location of a retail facility was located far from housing areas of the potenetial customers, and there was nothing attractive for such a customer, the location would be misplaced. The effects of this will be the closure of such scheme.
Similarly, locating an object with similar characteristics or offer, close to the competition, is detrimental to it, but at the same time we do not help ourselves. Vectoss is able to calculate the shape and size of drive time zones for any place in Poland and provide data on the size of the potential market and demographic data.
It is worth remembering that location analysis is a basic element of decision-making in case of each retail investment, from large shopping centre to small corner shop.
