LOCATION REPORTS
Location reports are the basic tool when choosing a location for a new retail facility. The report is written in most cases on the basis of an on-site visit and as standard includes detailed information on the demography, wealth and size of the market, modeling the point of sale using the Huff gravity model, forecast of the turnover of the shopping center (or store), and SWOT analysis. Photographic documentation is attached to the report. A report containing sales forecasts is based on an existing project or project assumptions.
The scope of the report is always agreed in detail with the Employer and non-standard elements may be included.
We have all the necessary data to prepare reports on the retail market in Poland. Demographic and income data, the database of stores and shopping centers are VECTOSS products, updated on an ongoing basis for the company's internal needs and for external customers.
In the last 6 years, we have prepared over 150 reports covering both shopping centers, retail parks and individual stores. We also prepared cross-sectional studies of entire chain stores, or parts of them